الأحد، 25 أغسطس 2013

A Guide To Merchandising Jewelry For Non-Internet Savvy

By Billy Jobs


Running an online jewelry store isn't going to be easy if you don't have experience in the basics of running the day to day operations of a business. You're going to need help putting the procedures in place that will let you achieve your dream of success. We've put some ideas together that can help you get your business moving in the right direction today.

Eye-catching photos and a pleasant ambiance make for a more successful shopping experience. When people feel at ease and inspired they are able to admire the jewelry and eventually become full-blown customers.

Online buyers often don't like to pay for shipping, so if you roll shipping costs into the price of the item and make shipping "free," they'll feel better about paying for it. Additionally, adding multiple-item shipping discounts can encourage buyers to purchase more jewelry from you.

October is known to be the kick off month for online holiday shopping. Use this month to get prepared for the holiday season rush, and offer early shopping incentives to help deter customers from the last minute shopping.

When gathering data about your market and competition it's imperative you take the time to analyze it. This is the best way to come up with fresh marketing strategies that will attract the largest audience.

A viral video can get you a lot of brand exposure. Don't make it obvious that you made the video, though. Feature your jewelry product somewhere in the video. Then have comments left by users pointing out that they love the jewelry product in the video. Don't be surprised if others stop by and purchase from you.

By offering customers reasonable shopping incentives you make them more excited to purchase from you. One such incentive could be to be entered into a drawing for one mega prize with each purchase made.

Optimizing your site for smart phones and tablets is really important. That's because customers who use those devices for online shopping need to be able to easily browse your site and use the shopping cart feature. Shopping carts can also recommend additional jewelry for shoppers to buy.

Customer retention is a big challenge for any store, but once you have earned this type of loyalty the hard part is done. One good way to make yourself stand out among your customers and have them come back is by unexpectedly offering them a coupon booklet so they will come back and use it.

You need to make a good first impression on your visitors. If your website is aesthetically pleasing and grabs their attention you will keep them coming back time and time again. This will only lead to growth of your business.




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