الجمعة، 10 مايو 2013

Do You Want To Market Your Online Jewelry Business? Sell Jewelry The Easy Way

By Julie Hastings


Starting and running an online jewelry business is very easy as long as you have the tools and knowledge about marketing and selling jewelry online. Here is an easy guide on how to start an online jewelry store and soon you will realize that selling jewelry online is really one of the ways of making money on the internet.

Beautifully designed and user friendly websites are the ones that customers are usually drawn to. Potential customers should be able to zoom in on your images to get an up close and personal look at your jewelry. This function is a basic tool of any sales website and cannot be overlooked.

If you want a new way to advertise your jewelry product, but can't afford personal website advertisements, try search engine advertisements. Sites like AdWords allow you to choose where and when your advertisement shows, what the content, and your price.

When you build your website, take several steps to ensure it is the best one for your customers. Compare it against those of your competitors. Request feedback and reviews from your customers and survey them about the website's appearance, user-friendliness and reliability.

Never use the manufacturer's descriptions. They are usually dull, boring and not filled with necessary SEO keywords. Rewrite the jewelry product descriptions so they are unique, creative and full of keywords that will allow search engines to pick up your website, page and jewelry product.

When advertising in magazines, start with smaller ones first. Select those with special or niche appeal, and careful pick the ones suitable for your jewelry or services. It is easier to advertise in smaller magazines because the cost is lower. Furthermore, for small businesses, a big ad may produce more business than you can keep up with!

Supplying your customers with a shopping cart function is imperative as it makes their shopping process much easier and they expect it to to be there. Your navigation should also make the experience easier because if they can't find what they're looking for, they'll look elsewhere.

If your competitors provide great deals, consider placing offers on your site to match or even beat those prices and you may earn their customers. Unique deals and free shipping are other great strategies you may want to implement. If your competitors are outranking you in the searches, critically assess your competitors sites.

Testimonials and case histories are very important. This is because most online jewelry businesses imitate what is already being done and then change their jewelry product just a little. You should study case histories to get ideas that are your own so you do not end up copying another site.

The main ways that you'll be able to increase your store's online sales are to be constantly seeking out new traffic, offering valuable discounts, giving away small gifts or accessories and going after repeat business by providing the best service and jewelry that you can.




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