The company now known as the original Swiss Army company, Victorinox, has actually been around for nearly 125 years. It is common knowledge that their Swiss Army knife is among the most recognized and respected tool of this past century. But the quality of their watches is less known. This report will explain why these affordable watches are one of the best bets in terms of quality.
Victorinox had been making Swiss Army knives for more than a hundred years when it felt the need to create other products to complement their original tool. After a study in the US, their largest market, showed them that people were looking for other products that matched their knives in quality, they started thinking of other options. Eventually, the company decided to create a line of Swiss Army watches because of the rich history of Swiss quality in that industry.
Executives at Victorinox were faced with a serious challenge in the early stages. They wanted their watches to have the same outstanding quality as their knives, but they didn't control the entire process of manufacturing their watches. So they could have direct, hands-on oversight of the assembly, they actually constructed a new factory in Switzerland in 2002.
Bear in mind a great deal of the effort behind assembling and producing quality watches must still be done by hand by experts with great technical and watchmaking ability. The fact that they continue to make watches of such great quality is an amazing feat in and of itself; Swiss Army creates almost a million watches annually, even with a workface that is heavy on the human side.
Only the best materials go into each Swiss Army watch; they purchase their movements-the part of the watch that makes the hands rotate-from a Swiss company called ETA. ETA also supplies movements to Omega and Tag Heuer, two of the most respected luxury brands in Swiss watches.
However, the reputation of Swiss watches is potentially at stake after recent developments. That's because truly Swiss-made watches have seen a lot of competition these days from foreign companies. In order to be considered a "Swiss watch," the companies that make them must use at least fifty percent of the movement from a Swiss company.
Many Asian companies, in particular, have done their best to take advantage of this rule. They can make watches that they claim are Swiss made, charge a high-end price for them, and not make them to the same quality standards as genuine Swiss-made watches. Newer companies with no track record are benefitting from the reputation that Swiss watchmaking companies have created over centuries because they call themselves "Swiss-made" and consumers automatically assume that they are high quality as well.
Even with this controversy, both the present and the future is bright for Swiss watch companies. Swiss watches attract almost half of all the global money spent on watches, and they only account for 3% of the number of watches sold. Right on the middle of that vast market are the Swiss Army watches-a brand that is purchased both for their overall affordability and because they share the same quality standards as their other Swiss timepieces.
Victorinox had been making Swiss Army knives for more than a hundred years when it felt the need to create other products to complement their original tool. After a study in the US, their largest market, showed them that people were looking for other products that matched their knives in quality, they started thinking of other options. Eventually, the company decided to create a line of Swiss Army watches because of the rich history of Swiss quality in that industry.
Executives at Victorinox were faced with a serious challenge in the early stages. They wanted their watches to have the same outstanding quality as their knives, but they didn't control the entire process of manufacturing their watches. So they could have direct, hands-on oversight of the assembly, they actually constructed a new factory in Switzerland in 2002.
Bear in mind a great deal of the effort behind assembling and producing quality watches must still be done by hand by experts with great technical and watchmaking ability. The fact that they continue to make watches of such great quality is an amazing feat in and of itself; Swiss Army creates almost a million watches annually, even with a workface that is heavy on the human side.
Only the best materials go into each Swiss Army watch; they purchase their movements-the part of the watch that makes the hands rotate-from a Swiss company called ETA. ETA also supplies movements to Omega and Tag Heuer, two of the most respected luxury brands in Swiss watches.
However, the reputation of Swiss watches is potentially at stake after recent developments. That's because truly Swiss-made watches have seen a lot of competition these days from foreign companies. In order to be considered a "Swiss watch," the companies that make them must use at least fifty percent of the movement from a Swiss company.
Many Asian companies, in particular, have done their best to take advantage of this rule. They can make watches that they claim are Swiss made, charge a high-end price for them, and not make them to the same quality standards as genuine Swiss-made watches. Newer companies with no track record are benefitting from the reputation that Swiss watchmaking companies have created over centuries because they call themselves "Swiss-made" and consumers automatically assume that they are high quality as well.
Even with this controversy, both the present and the future is bright for Swiss watch companies. Swiss watches attract almost half of all the global money spent on watches, and they only account for 3% of the number of watches sold. Right on the middle of that vast market are the Swiss Army watches-a brand that is purchased both for their overall affordability and because they share the same quality standards as their other Swiss timepieces.
About the Author:
Rob Dunwoody is an avid writer and reviewer of all things Men's apparel. Make sure you check out his blog for more info on Swiss Army Watches. Also, you can visit his Squidoo lens to find specific Swiss watch reviews.
ليست هناك تعليقات:
إرسال تعليق