Pandora is more than just a moon of Saturn. In fact, it is also a well known Danish jewellery designer. Today it's predominantly known for its creation of charms and associated charm jewellery. Pandora has produced literally hundreds of different varieties of charms that are sold around the world. These charms are undoubtedly the company's top seller, but they also make other lines of jewellery too. These include earrings, anklets, pendants and watches.
So how did Pandora begin? The company's origins start with Danish couple Per and Winnie Enevoldsen. Per was originally a goldsmith. He opened up a jewellery store in Copenhagen in 1982. During this time Per and Winnie would fly to Thailand where they would source jewellery. These trips would provide them with products to sell back home in their shop.
However, by 1984 they decided it was time to expand their business. The idea was to focus their abilities on wholesale rather than appearing only as a jewellery shop. Their trips to Thailand subsequently inspired them to open a production facility overseas. It was branded Pandora Productions. They hired Lone Frandsen to fashion their very own range of jewellery.
By 1987 the facility had been relocated back to Denmark. Per and Winnie set up a head office in Copenhagen. By now the company had become referred to as only Pandora. That same year the business made the decision to give up all of its retailing. Pandora was now a jewellery developer and wholesale seller.
1996 saw Pandora gain another jewellery designer. Lisbeth En Larsen was hired to work in conjunction with Lone Frandsen. Together they were supposed to design and set up a style of jewellery that would be completely unique to the Pandora.
They struck gold in 2000 with the unveiling of the first line of Pandora charms and charm bracelets. The timing could not have been better because charm bracelets were becoming fashionable once more. Pandora used the slogan "one charm for every unforgettable moment in your life" to accompany the launch of their bracelets. This helped to capture the imagination of the public and set Pandora charms apart from their rivals. The charms themselves were made from very good quality materials. These included 14 carat gold charms and also charms made from sterling silver. There was also a selection of beautifully coloured murano glass charms. These had been hand made on the island of Murano in Italy. This Venetian island is renowned for its hand-blown glass. The charms were a big hit on release. This was largely down to the huge selection on offer combined with the quality and affordable price tag.
An added benefit was the simple fact that each and every charm was designed with Pandora's patented threading technique. This meant that each charm would have to be twisted over the end of the Pandora bracelet to safeguarded it. This resulted in being a clever tactic by Pandora. It provided a failsafe that purchasers could basically only screw their Pandora charms onto a corresponding bracelet. Pandora charms simply would not fit onto rival brand. Other types of charm wouldn't work on Pandora bracelets either. Once you were a Pandora customer, it made sense to stay a Pandora customer.
So how did Pandora begin? The company's origins start with Danish couple Per and Winnie Enevoldsen. Per was originally a goldsmith. He opened up a jewellery store in Copenhagen in 1982. During this time Per and Winnie would fly to Thailand where they would source jewellery. These trips would provide them with products to sell back home in their shop.
However, by 1984 they decided it was time to expand their business. The idea was to focus their abilities on wholesale rather than appearing only as a jewellery shop. Their trips to Thailand subsequently inspired them to open a production facility overseas. It was branded Pandora Productions. They hired Lone Frandsen to fashion their very own range of jewellery.
By 1987 the facility had been relocated back to Denmark. Per and Winnie set up a head office in Copenhagen. By now the company had become referred to as only Pandora. That same year the business made the decision to give up all of its retailing. Pandora was now a jewellery developer and wholesale seller.
1996 saw Pandora gain another jewellery designer. Lisbeth En Larsen was hired to work in conjunction with Lone Frandsen. Together they were supposed to design and set up a style of jewellery that would be completely unique to the Pandora.
They struck gold in 2000 with the unveiling of the first line of Pandora charms and charm bracelets. The timing could not have been better because charm bracelets were becoming fashionable once more. Pandora used the slogan "one charm for every unforgettable moment in your life" to accompany the launch of their bracelets. This helped to capture the imagination of the public and set Pandora charms apart from their rivals. The charms themselves were made from very good quality materials. These included 14 carat gold charms and also charms made from sterling silver. There was also a selection of beautifully coloured murano glass charms. These had been hand made on the island of Murano in Italy. This Venetian island is renowned for its hand-blown glass. The charms were a big hit on release. This was largely down to the huge selection on offer combined with the quality and affordable price tag.
An added benefit was the simple fact that each and every charm was designed with Pandora's patented threading technique. This meant that each charm would have to be twisted over the end of the Pandora bracelet to safeguarded it. This resulted in being a clever tactic by Pandora. It provided a failsafe that purchasers could basically only screw their Pandora charms onto a corresponding bracelet. Pandora charms simply would not fit onto rival brand. Other types of charm wouldn't work on Pandora bracelets either. Once you were a Pandora customer, it made sense to stay a Pandora customer.
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