الجمعة، 13 مايو 2016

How To Use Retail Jewelry Displays And Packaging To Increase Sales

By Dorothy Campbell


When it comes to jewelry, appearance matters a great deal. Therefore, if you want to increase your business revenues, it is essential that you show off and package your items in the best possible manner. Make the most of your retail jewelry displays and packaging by doing a couple of things.

You have to get a display case that is large enough to accommodate the accessories that you want to show off. The display should not be too large, as the accessories may get lost in it and it will be hard for your clients to see them. If the display is too small, then the accessories will look overcrowded, which most clients will find unappealing and they may go away without buying anything. In addition, the display should be proportional to the environment around it for example, the display cases you use in a trade show, shop or mall may be different.

Use color to your advantage. Blend colors well by taking into consideration the colors of your items, when you are arranging items in the case. You will want to put complementary colors together or alternate colored items, so as to create a colorful and creative display. Choose a case in a color that will not overshadow your items. The key thing to remember is that your items should stand out more than your display case.

Having plenty of light will improve the visuals of your display. You don't want your customers struggling and squinting to see what you are selling. Position your case at a vantage point that will allow it to get lots of light. This can be sunlight or any other artificial light in your shop. Having lights installed in your display is another great alternative that you should consider.

Mirrors can be a great addition to your display. You can have the mirrors set up on top of your display case, so that your clients can look at themselves when trying out your accessories. This will boost your sales because if they look nice with the accessories on there are high chances that they will buy them.

Put all the items on display in order. A disorderly display will make customers keep off since it will be hard for them to see anything. If you have a lot of stuff, do not put all of them on display, as it will be hard for you to organize them.

Include the prices of items that are on display. This is mainly because the cost of the items play a major role in helping clients to decide if they will buy something or not. This will also be advantageous if you are in a high traffic area, like a trade show, since having everyone ask you the price of each item you have will take up too much of your time and may result in lost sales.

Finish your sale right. After someone has made a purchase, package the item in an attractive case. Don't hand them an item that has been wrapped in plastic bags or paper towels. An attractive package will make them feel good and they will think that the price they paid for the item was worth it.




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