الثلاثاء، 25 أغسطس 2015

Basic Tips For The Retail Jewelry Displays And Packaging

By Shawn Hunter


If you ever have a line of jewelries that you plan to showcase, then you must make use of perfect sales pitch. You got to make the said jewelries as appealing as possible to potential buyers. It is for that reason that you should search for quality retail jewelry displays and packaging. To use that, here are some of the great tips to take advantage of.

First, there is a need to think about scale and proportion. This is because you have to select the valuables that will fit well with a case you plan to use. Whenever you are displaying it at the gallery or trade show, pick the displays that are neither too small or too large. It should be just the perfect fit for all valuables.

There must be balance with this display as well. This is mainly because you need to ensure that nothing conflicts with what you wish to portray. This means that there should be no conflicting visuals. There needs to be a consistent look all throughout your pieces, in the shape, color, or even in the texture.

Think about the depth and dimensions too. The buyers will actually have a hard time looking at your pieces when they are showcased on the same planes. It is good to use risers for that then. An alternative would be displays with different heights. With these, you could have the customers start at one point and move to another with ease.

Think about the contrast as well. When it comes to displaying the jewelry piece, you only have ten seconds to get the customer's attention. If you need a powerful way of grabbing their attention, then you better make use of proper contrast. Create contrast especially with the special pieces that you wish to showcase to potential clients.

Color scheme. There must be consistency with a scheme for all colors too. You must decide on what to have. Aim especially to create a consistent color scheme that actually enhance the appeal of the jewelry you have. The color scheme should not only work with the jewelries but with the cases as well.

Mirrors and lighting. These two are special factors to give special effects to these jewelries you have in hand. You must place mirrors as that can invite customers to try on the necklaces, bracelets, or earrings. If these pieces are worn by their customers, the latter can decide whether they will buy your valuables or not easily.

Organize the jewelry you desire to showcase. Do not cram too many of the jewelry pieces into the display case. It will be very difficult for clients to focus on one purchase when there are many of the said valuables being showcased. You can just arrange them in groupings, focusing more on what you desire to display.

There must be a proper price for the valuables. The price tag must already be added into the said product so that buyers do not have to wait in line just to ask about the price. Spare them the effort of having to call a saleslady just so they can ask how much the product cost and if it fits with what budget they have.




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